pandora digital design system

As part of a four-person team, I contributed to the development of a modular digital design system for the jewelry brand Pandora, focusing on brand consistency and interaction design. We approached the project as a realistic reimagining of Pandora’s digital ecosystem, blending updated branding elements with an extensive system of modular components.

I led the development of the design system architecture, creating scalable, clear guidelines to support consistent digital experiences across web and mobile applications. I also redesigned the logo and built the iconography system, contributing to a cohesive visual language across the project.

Our final deliverable included a comprehensive design system (spanning 120+ pages) and functional mockups for both web and mobile platforms. The system is rooted in user experience and was built to adapt across evolving digital platforms while staying true to Pandora’s identity.